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What's happening in the Canadian Crowdfunding Space

The Role of the Crowd


There are various roles for the ‘crowd’ in crowdfunding initiatives, depending upon the model and the initiative (for instance, reward-based crowdfunding is often found in industries such as technology, science and the film industry). The individuals who make up the crowd may act as a donor to help charitable projects, or become shareholders and be a part of the growth of the venture. Many crowdfunders enjoy the participatory element, while others are investing for a high financial return, often helping to provide venture capital for a start-up business.

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